In the article was discusses the problem of assessing the effectiveness of marketing research with the help of different methods; was done an attempt to identify the approaches to determining the effectiveness of marketing research based on their goals. Also was developed the formulas for quantitative evaluation of the effectiveness of marketing research.

Keywords: the efficiency of marketing research, assessment of marketing researches, economic efficiency of marketing research

  The purpose of this work is identification of optimum methods of an as-sessment of a resistance to stress in work of the modern organizations of a services sector. This article considers the major factors influencing effective work of the personnel in a services sector under the influence of various stressful situations.  Categories of the workers who are most subject to psychological instability on workers are defined.   

Keywords: resistance to stress, testing methods, service economy

Carbothermal synthesis method on substrates of a-Al2O3 thin film with sublayers ZnO: Ga, using copper as a catalyst for the arrays obtained by varying the zinc oxide rod morphology. It was established that growth of the rods occurs direction perpendicular to the substrate using a thin (~ 1 nm) layers of the catalyst. With increasing thickness of the catalyst layer to 3 nm rods growth occurs at an angle to the surface of the rod with a mutual orientation in the plane of the substrate surface at angles that are multiples of 60 °. Also, the selectivity demonstrated growth ZnO rods arrays on portions of the substrate coated with the catalyst.
Keywords: zinc oxide, micro - and nanorods carbothermic synthesis method, film sublayer growth catalyst.

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